Privacy Policy

Effective Date: June 2025  |  Last Updated: June 2025

 

The Colombia Avocado Board (“CAB,” “we,” “us,” or “our”) operates avocadoscolombia.com and is committed to protecting your privacy. This Privacy Policy explains what information we collect, how we use it, who we share it with, and the choices you have — including your rights under the California Consumer Privacy Act (CCPA/CPRA), the General Data Protection Regulation (GDPR), and other applicable privacy laws.

Please read this policy carefully. By using our website, you agree to the practices described here.

 

1. What Information We Collect

A. Information You Provide Directly

When you fill out our Contact form, sign up for our newsletter, or otherwise communicate with us, we may collect:

  • Name (first and last)
  • Email address
  • Phone number
  • Company name
  • Message content
  • Any other information you choose to include

B. Information Collected Automatically

When you visit our website, we and our third-party partners automatically collect certain technical information, including:

  • IP address
  • Browser type and version
  • Operating system
  • Pages visited and time spent
  • Referring URL (the site you came from)
  • Device type

This data is collected through cookies, web beacons, and similar tracking technologies. See Section 5 (Cookies & Tracking) for more details.

C. Information from Third Parties

We may receive additional information about you from third-party sources such as analytics providers (Google Analytics via Site Kit) and social media platforms (Facebook, Instagram, LinkedIn), which we may combine with information we have collected directly.

D. Information We Do Not Collect

We do not knowingly collect sensitive personal information such as Social Security numbers, government-issued ID numbers, financial account details, health or medical information, biometric data, or racial/ethnic origin. Please do not submit this type of information through our website.

2. How We Use Your Information

We use the information we collect for the following purposes:

  • To respond to your inquiries and provide customer support
  • To send newsletters, industry updates, and marketing communications you have subscribed to
  • To analyze and improve our website’s performance and user experience
  • To measure the effectiveness of our marketing campaigns
  • To comply with applicable legal obligations
  • To protect against fraud, unauthorized access, and security threats

We will only use your information for the purposes described above or for compatible purposes we notify you about. We do not use your data for automated decision-making or profiling that produces legal or similarly significant effects.

 

3. Legal Basis for Processing (GDPR)

If you are located in the European Union or the United Kingdom, we process your personal data on the following legal bases:

  • Consent — where you have given us clear consent (e.g., newsletter sign-up)
  • Legitimate Interests — for analytics, security, and improving our services, where our interests do not override your rights
  • Legal Obligation — where processing is required by law
  • Contract — where processing is necessary to fulfill a service you have requested

You have the right to withdraw consent at any time without affecting the lawfulness of processing before withdrawal.

 

4. How We Share Your Information

We do not sell your personal information. We may share your information in the following limited circumstances:

A. Service Providers

We share data with trusted third-party vendors who assist us in operating our website and communications, including:

  • Google LLC — Google Analytics (website analytics) and YouTube (embedded video)
  • Email marketing platform — for newsletter delivery
  • Web hosting and IT service providers

All service providers are contractually required to protect your data and use it only to perform services on our behalf.

B. Social Media Platforms

Our website links to our profiles on Facebook, Instagram, and LinkedIn. If you interact with our social media content, those platforms’ own privacy policies apply. We are not responsible for their data practices.

C. Legal Requirements

We may disclose your information if required to do so by law or in response to valid legal requests (e.g., a court order or government inquiry), or to protect the rights, property, or safety of CAB, our users, or the public.

D. Business Transfers

If CAB undergoes a merger, acquisition, or asset sale, your personal data may be transferred as part of that transaction. We will notify you before your data is transferred and becomes subject to a different privacy policy.

5. Cookies & Tracking Technologies

Types of Cookies We Use

  • Essential Cookies — required for the website to function (cannot be disabled)
  • Analytics Cookies — help us understand how visitors use our site (e.g., Google Analytics)
  • Marketing/Advertising Cookies — used to measure campaign performance

Your Cookie Choices

You can manage your cookie preferences at any time using the cookie preference tool on our website (powered by WPConsent). You may also configure your browser to refuse cookies, though this may affect website functionality.

Global Privacy Control (GPC)

We honor the Global Privacy Control (GPC) signal. If your browser or browser extension sends a GPC signal, we will automatically treat it as a request to opt out of the sale or sharing of your personal information, as required under California law (CCPA/CPRA) and similar state privacy laws.

Browsers and extensions that support GPC include Firefox, Brave, and DuckDuckGo Privacy Browser.

6. California Privacy Rights (CCPA/CPRA)

If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):

  • Right to Know — You may request details about the categories and specific pieces of personal information we have collected about you, the sources, our business purpose for collecting it, and the third parties we share it with.
  • Right to Delete — You may request that we delete your personal information, subject to certain exceptions.
  • Right to Correct — You may request that we correct inaccurate personal information we hold about you.
  • Right to Opt Out of Sale/Sharing — You have the right to opt out of the sale or sharing of your personal information for cross-context behavioral advertising. To opt out, visit our Do Not Sell or Share My Personal Information page or enable GPC in your browser.
  • Right to Limit Use of Sensitive Personal Information — Although we do not collect sensitive personal information, this right is available to you.
  • Right to Non-Discrimination — We will not deny you services, charge different prices, or provide a lower quality of service because you exercised your privacy rights.

Submitting a CCPA Request

To exercise your rights, contact us at:

  • Email: marketing@avocadoscolombia.com
  • Mail: Colombia Avocado Board, 1060 Woodcock Rd., Orlando, FL 32803

We will confirm receipt of your request within 10 business days and respond within 45 calendar days. If we need more time, we will notify you.

You may designate an authorized agent to submit requests on your behalf by providing written authorization and verifying your identity directly with us.

 

7. Rights for EU/UK Residents (GDPR)

If you are located in the European Union or United Kingdom, you have the following rights under the GDPR:

  • Right of Access — Request a copy of your personal data
  • Right to Rectification — Request correction of inaccurate data
  • Right to Erasure (“Right to be Forgotten”) — Request deletion of your personal data
  • Right to Restrict Processing — Request that we limit how we use your data
  • Right to Data Portability — Request your data in a structured, machine-readable format
  • Right to Object — Object to processing based on legitimate interests or for direct marketing
  • Right to Withdraw Consent — Withdraw consent at any time without affecting prior lawful processing

To exercise these rights, contact us at marketing@avocadoscolombia.com. We will respond within 30 days. If you believe we have handled your data unlawfully, you have the right to lodge a complaint with your local data protection supervisory authority.

 

8. Children’s Privacy

Our website is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected information from a child under 13, please contact us immediately at marketing@avocadoscolombia.com and we will promptly delete it.

Users between the ages of 13 and 16 should use the site only with parental or guardian consent.

9. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, including to meet legal, accounting, or reporting requirements. In general:

  • Contact form submissions — retained for up to 2 years
  • Newsletter subscriber data — retained until you unsubscribe
  • Analytics data — retained per Google Analytics default settings (26 months unless configured otherwise)
  • Legal and compliance records — retained as required by applicable law

When your data is no longer needed, we will securely delete or anonymize it.

 

10. Data Security

We implement reasonable technical and organizational measures to protect your personal information against unauthorized access, disclosure, alteration, or destruction. These include encrypted data transmission (HTTPS), access controls, and contractual obligations on third-party processors.

However, no method of transmission over the Internet or electronic storage is completely secure. We cannot guarantee absolute security, and you share information at your own risk. Please use strong, unique passwords and protect your own accounts.

11. International Data Transfers

CAB is headquartered in the United States. If you access our website from outside the U.S., your information may be transferred to, stored, and processed in the United States or other countries where our service providers operate. Data protection laws in these countries may differ from those in your jurisdiction.

For EU/UK users, where we transfer personal data outside the European Economic Area, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses (SCCs) approved by the European Commission.

12. Third-Party Links

Our website contains links to third-party websites, including news articles, podcasts, and social media platforms. These links are provided for convenience and do not constitute an endorsement. CAB is not responsible for the privacy practices or content of third-party sites. We encourage you to review their privacy policies before providing any personal information.

13. Do Not Sell or Share My Personal Information

As a California resident, you have the right to opt out of the sale or sharing of your personal information. To exercise this right:

  • Visit our Do Not Sell or Share My Personal Information page on this website
  • Enable Global Privacy Control (GPC) in a supported browser — we honor this signal automatically
  • •  Email us at marketing@avocadoscolombia.com

 

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will update the “Last Updated” date at the top of this page. If the changes are significant, we may also notify you by email (if we have your address) or by a prominent notice on our website.

Your continued use of our website after the updated policy is posted constitutes your acceptance of the revised terms.

15. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact us:

Colombia Avocado Board

1060 Woodcock Rd., Orlando, FL 32803

Email: marketing@avocadoscolombia.com

For EU/UK data protection inquiries, you may also contact the relevant supervisory authority in your country.