Marketing Program
HOW COLOMBIA SUPPORTS RETAIL GROWTH
The Colombia Avocado Board is committed to increasing the visibility and market presence of Avocados From Colombia in the U.S. market by driving awareness and consumer demand. Through strategic partnerships with industry leaders, we highlight the exceptional quality, rich flavor, and nutritional benefits of Colombian-grown Hass avocados.
By equipping retailers and foodservice operators with customized marketing resources educational tools, and promotional support, CAB helps strengthen the link between Colombian producers and U.S. consumers, ensuring a consistent, year-round supply of high-quality fruit. In collaboration with the Hass Avocado Board, we align messaging to support key retail and foodservice initiatives nationwide.
Our focus on innovation, education, and long-term category growth helps deliver fresh, creamy, and nutritious avocados to more tables across America.
Demand For Avocados
Continue To Grow
Avocado consumption in the U.S. continues to rise—reaching 9.2 lbs. per capita in 2022, up from 8.1 lbs. in 2018, a 13.6% increase!
Now is the perfect time to partner with the Colombia Avocado Board. Our marketing program is designed to help you grow your avocado category with strategic support, fresh insights, and year-round supply. Let’s drive sales—one perfectly ripe slice at a time.
*Per capita comsumption in LBS
Educational Resources
School’s in session – avocado style!
Dive into our newly developed educational tools tailored to help your team understand what sets Colombian avocados apart. From their unique origin to their exceptional quality and year-round availability, discover why Avocados From Colombia belong at the top of your produce lineup.
AFC Talking Points
Data Sheet
Sell Sheet
Avo Playbook
Retail Promotional Strategies
Unlock Avo-tunities with Our 2025 Marketing Program
Our new marketing program is packed with strategic tools to elevate your avocado category—both in-store and online. From eye-catching point-of-sale materials to engaging digital assets, we provide everything you need to drive sales, boost visibility, and connect with shoppers at every touchpoint. Let’s grow your category together!
*Pricing ad examples above are samples only and not indicative of actual pricing or discounts.
POS Sign Cards
Strategic placements of avocados in different sections can attract new consumers looking to broaden their palate.
Display Bins & Merchandising Boxes
Consumers are more likely to make an impulse purchase when seeing items that showcase the versatility and uniqueness of avocados.
Social media Assets
Millennials & Gen-Z are making more purchases online creating new opportunities for e-commerce. Create an omni-channel campaign driven by the digital age.
Display Contest
Create excitement for managers looking to improve their bottom line! Display contests feature bins and POS that are colorful and inviting. Inspire category and produce managers to make avocados stand out among other categories.
