Providing Growth & Support through Commitment

Consumption of avocados during the ’90s averaged 1.6 lbs per capita. However, starting in 2000, the American taste for avocados prospered. The demand for this luscious tasting fruit burst onto the market, swelling to over 7 lbs. per capita today, an increase of a whopping 350% compared to all other fruit’s growth over this same period of just 9%. Why the craze for the smooth, velvety taste of the avocado? A growing culture in the U.S. where avocado use in daily cuisine has been an essential factor in the ramping up of consumption. This cultural shift has had a ripple effect on the American pallet by introducing a more diverse international variety of food and flavors to the market.

Higher demand brings the need to expand and fill that need. Throughout the U.S., supermarkets have grown in size to allow for up and coming items on the country’s food scene. The amount of funding behind introducing the avocado to the U.S. market is substantial to meet that demand. Hass Avocado Board (HAB) and other member associations, including the Colombia Avocado Board, have collectively spent over $205 million promoting the avocado since 2013. Colombia has built its avocado industry around exportation, emphasizing financial sustainability and support for the local Colombian farmer and opening up endless opportunities for high growth in the future.